Three Things Professionals Have In Common

Three Things Professionals Have In Common

Over the last 12 years, I have worked on book-writing projects with dozens of professionals from all sorts of different worlds: financial, consultancy, technology, fitness, psychology, and academic, to name a few. Months or even years spent writing a book tells you a...
“I Don’t Want My Voice; I Want Yours.”

“I Don’t Want My Voice; I Want Yours.”

A big part of what we do as ghostwriters is to write in the voice of our clients. This is why interviews are so important because they offer us a chance to understand the person’s point of view, the way they talk, and the method in which they describe scenarios, or...
Why the Ghostwriting Process is Often Compared to Therapy

Why the Ghostwriting Process is Often Compared to Therapy

Over the years, I’ve lost count of the amount of times my clients have compared the ghostwriting interviewing process to therapy. And although most of us at UG are not trained therapists, I can sort of see where they’re coming from. You might think that the ‘therapy’...
Call Yourself A Ghostwriter?

Call Yourself A Ghostwriter?

We may be professional ghostwriters now, but not one of us started off that way. Some of us were journalists, bankers, marketers and even musicians. While we may have worn many different hats, there is no doubt that these different experiences have made us better...